About us

We're here to create thoughtfully designed, safe, long-lasting furniture & more, that makes parenting easier and childhood happier

Designed for kids. Loved by parents.

We design with childhood as the starting point, focusing on how children move, grow, and discover the world around them. Every detail of our products, from rounded edges to stable structures and safe finishes, is considered to support real use.

Parents value this thoughtfulness because it reassures, adapts across stages, fits naturally into their homes, and brings a sense of ease, confidence, and lasting comfort.

Our Story

Belief
Parenting is beautiful but demanding. Design should support it, not complicate it
Core
Beautiful and Playful but also Purposeful.
Purpose
To be the calm, intelligent designer partner for modern parents
Belief
Parenting is beautiful but demanding. Design should support it, not complicate it

Designed to ease the load of early parenting

Parenting is filled with moments of joy, but also constant demands that can feel overwhelming. We believe design should ease this journey, not add to it.

Here, every product is created to simplify daily routines, offer reassurance, and quietly support parents, so they can focus more on their child and less on everything around them.

Core
Beautiful and Playful but also Purposeful.

Mind-blowingly made with meaning

We believe childhood spaces should feel joyful at first glance and intentional in every detail. Our designs bring together softness, imagination and everyday functionality, so parents do not have to choose between beauty and purpose.

Each piece is created to support real routines while keeping the world of the child playful, warm and full of possibility.

Purpose
To be the calm, intelligent designer partner for modern parents

Guiding parents with calm, thoughtful design

We exist to support modern parents with design that feels reassuring, practical and quietly intelligent. Instead of overwhelming choices, we bring clarity and confidence through thoughtful solutions for everyday parenting needs.

Our purpose is to be the steady design partner that understands real-life challenges and creates spaces that feel organised, beautiful and emotionally grounding for both parent and child.

WADDLE AND ROO (OPC) PRIVATE LIMITED

Designed from Experience, Built for Real Parenting


At the heart of Waddle & Roo is Shriya Kolte - a designer by profession and a mother by experience.

With years of experience, she brings a deep understanding of proportion, materials, structure, and finish. But it was motherhood that reshaped her perspective. When she began designing for children, she realised this wasn’t simply about aesthetics or function - it was about responsibility.

Waddle & Roo was born from that shift. Not just from design, but from thoughtful design thinking - where every detail is considered through the lens of a parent who truly understands.

700+ Happy Parents

Trusted by close to a thousand parents who rely on our products for better childhood of their children.

20+ Indian States

Reaching customers in more than 20 Indian states with thoughtful furniture built to better parenting.

Follow our articles on Room To Grow

Read all